Ford CEO makes his authentic racing debut at Daytona

Through JENNA FRYER, AP Auto Racing Author

DAYTONA BEACH, Fla. (AP) — Tucked within the again nook of an outpost paddock at Daytona World Speedway stood the executive govt of Ford, leaning towards a cart having an off-the-cuff dialog with the heads of The Picket Brothers Racing group.

Jim Farley was once dressed in a firesuit and hardly ever regarded the CEO section. On Saturday, he was once a racer.

The 60-year-old made his authentic racing debut with a Twelfth-place end within the IMSA VP Racing SportsCar Problem at Daytona. An achieved ancient racer, Farley drove a Multimatic Motorsports-run Ford Mustang GT4 within the GSX category.

It was once the primary dash race within the new multi-class sequence that includes Bronze or Silver-rated drivers.

Farley attempted to fly beneath the radar and roam Daytona as some other “gentleman motive force” and no longer the pinnacle of probably the most lively automakers in motorsports. However he’s nonetheless the pinnacle of Ford, and that’s why Eddie and Leonard Picket traveled from Friday evening’s NASCAR Corridor of Status rite in North Carolina right down to Daytona to look at Farley race.

Around the speedway in his motorhome, Roger Penske and Tim Cindric watched Farley race on a large tv display screen with timing and scoring of the development on a 2d display screen.

“I will have to have used a pretend identify at the access shape,” Farley joked to The Related Press. He mentioned motorsports is an important a part of Ford Motor Co., specifically in worker morale. Ford closing 12 months gained the Daytona 500 with Austin Cindric and the NASCAR Cup championship with Joey Logano.

“It’s so just right that he’s ,” Penske mentioned of Farley racing at Daytona. “It’s just right for Ford as a result of he understands what motorsports way to the corporate. You realize, each Common Motors and Ford have the highest management in point of fact invested into motorsports and the way it can evolve in making a greater automotive.”

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