In a primary, Apple’s iPhone 13 tops India cargo charts within the 1/3 quarter: Counterpoint Analysis

Apple’s iPhone 13 crowned the shipments charts within the 1/3 quarter (July-September) within the Indian smartphone marketplace. That is the primary for any iPhone in India, consistent with knowledge through Counterpoint Analysis, the marketplace analytics company. The iPhone 13’s luck comes even because the Indian smartphone declined within the 1/3 quarter on a year-on-year (foundation) with decrease call for for the price range and entry-level phase.

The iPhone 13’s luck isn’t a surprise within the 1/3 quarter given the heavy reductions and gives that the product noticed forward of and all the way through the sale season. Probably the most competitive reductions coupled with alternate provides and cashback provides intended it used to be imaginable to shop for an iPhone 13 for only Rs 50,000 all the way through the sale season.

The iPhone 13’s efficiency additionally helped Apple achieve its highest-ever percentage of five according to cent within the Indian smartphone marketplace. Extra importantly, Apple continues to steer the top rate phase (above Rs 30,000) and has a 40 according to cent marketplace percentage.

“Apple reached its highest-ever cargo percentage in India and the iPhone 13 turned into the highest smartphone type in Q3 2022, a primary for Apple in India. The sub-Rs 10,000 value band is still below power because of decrease shopper call for and contributed to 27 according to cent of the overall shipments, down from 31% a yr in the past,” Shilpi Jain, Analysis Analyst, mentioned in a press observation.

Remainder of the Indian smartphone marketplace struggles

However the general Indian smartphone noticed a every year decline of eleven according to cent to 45 million gadgets. “There used to be modest call for within the entry-tier and price range segments, we noticed lower than anticipated shipments all the way through the 1/3 quarter. Nearly all of the manufacturers have been impacted, particularly within the entry-tier and price range segments. The unfavorable macroeconomic prerequisites will proceed to impact the Indian smartphone marketplace in This fall 2022 as neatly, particularly after Diwali. Alternatively, we might witness a requirement uptick all the way through the year-end gross sales,” Prachir Singh, Senior Analysis Analyst, mentioned in a press observation.

Xiaomi used to be the total chief, regardless that its shipments declined 19 according to cent YoY. In line with Counterpoint, “susceptible shopper call for within the access tier used to be the main issue at the back of this decline.” The emblem used to be the highest 5G smartphone emblem within the sub-Rs 20,000 value band.

Samsung remained quantity two in India main within the Rs 10,000-Rs 20,000 value band pushed through the sturdy efficiency of Galaxy M-series and F-series fashions. Vivo used to be quantity via, regardless that it too noticed a double-digit decline (15 according to cent) in its shipments. Realme remained on the fourth spot with two according to cent quarterly enlargement. The emblem continues to dominate the Rs 10,000-Rs 15,000 value phase with C collection accounting for 55 according to cent of its portfolio.

Oppo maintained its quantity 5 place–regardless that it noticed a seven according to cent YoY decline. Alternatively, Oppo fared higher within the above Rs 20,000 value band within the 1/3 quarter of 2022.

In the meantime, OnePlus grew 35 according to cent YoY within the 1/3 quarter, pushed through the Nord CE 2 collection and Nord 2T. OnePlus now leads the Rs 20,000-Rs 30,000 value band pushed through its Nord portfolio.

Knowledge from the company additionally confirmed that one in 3 smartphones that shipped all the way through the quarter used to be a 5G-ready tool with Samsung main the 5G smartphone phase (20 according to cent percentage).


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